Most probably, you keep hearing and reading everyone say that you need to have an email list on your website. But why is it so important? What do you even need to have a list of names and email addresses of people?When you have someone signing up for your email list, it means they are interested in what you have to offer them. And one of the things that you’ll be glad to know is that email lists usually have a higher conversion rate. Plus, if you’re thinking that you don’t need to use an email since you already communicate with people through social media, think again. Email marketing conversions are a lot higher than social media conversions. And there are multiple reasons:
When you have someone signing up for your email list, it means they are interested in what you have to offer them. And one of the things that you’ll be glad to know is that email lists usually have a higher conversion rate. Plus, if you’re thinking that you don’t need to use an email since you already communicate with people through social media, think again. Email marketing conversions are a lot higher than social media conversions. And there are multiple reasons:
#1: Email Is Personal:
Your email inbox is something personal, direct, and casual.
#2: Email Is Targeted:
If someone signed up for your list, they are already interested in the products or services you are selling. So, you already have a good idea about what they want and like. This way, it will be easier to send them relevant content and offers.
#3: Email Is One-On-One:
When you send someone an email, it is the same thing as if you were talking directly to her. And this helps build connection and trust.
#4: Email Is Yours:
Email marketing is something that only depends on you. There are no other websites who can suddenly change the rules and tell you that you no longer can do this or that.
Now that you understand why you absolutely need to have an email list, you need to start building one. In order to do it, you only need three things: a blog or website, an email marketing service, and a high-converting opt-in form.
Since you already have a blog or website, let’s move on to the next two that are related.
When you want to start with email marketing, you need to have an email marketing service. Even though there are many different services that you can use, there are three that are the most used ones:
Aweber has many different features that will allow you to build your email list and keep in contact with it. You can have multiple lists – think about lead and a customers list, for example – for only one website or for multiple.
Aweber also provides you with many different opt-in form templates that you can choose from. This way, you can have a good-looking sign-up form on your website. And when it’s time to send an email, with Aweber you can easily set up auto-responders, send a broadcast promoting a product or service or simply sharing valuable content.
One of the best things about Aweber is that you can access reports about each email that you sent. You can see their open rates, click-throughs, among other important metrics that will help you improve your email marketing strategy.
If there is something that we like about MailChimp is the way it is so well-integrated with multiple different services which will help you have some automation on your website. Besides, the fact that you can simply drag and drop when you’re using a blank template to write an email to your list is just amazing.
One of the main differences between MailChimp and the other two is on the list management. According to them, you should have a master list, and then divide it into different groups and segments. While a group should be more related to the subscriber’s preferences and interests, the segment is more with their actions regarding the emails you sent or if they bought any product or not, for example.
With GetResponse, you’ll also be able to easily setup any autoresponders or newsletters to send to your list.
One of the best things we like about GetResponse is the way it is so easy to do split testing. However, they tend to call a subscriber a contact and a list a campaign. So, it might get a bit confusing if this is the first time you’re using an email marketing service.